Twitter is being used by people all over the world. In fact, the application has now been around for some time and each day new uses are found for this blog like tool. As a marketer, I’ve been wondering whether or not how it might be used to help my business.
Personally, I’m not much of an early adopter. I’d rather others adopt new technologies, work out the kinks and then I jump on board. The same has been true with Twitter. It wasn’t long until I opened and account and am learning about this tool and all of the additional apps that have been created for various reasons. After just a short while, I learned that the main reason for Twitter usage is connecting with others.
What if you could find influential people in your industry and directly listen to them, learn from them, and see what they’re focused on? Enter Twitter and the ability to search, find, and follow those in your industry. You may be quite surprised by all the people out there in your niche sharing ideas, news, and information. By following these people you can stay on top of industry trends and learn a great deal.
You may be thinking that Twitter sounds great for learning about a particular but what other value does it provide. After you’ve identified those you want to follow for work related reasons, you should also consider adding some individuals to your list that are aligned with hobbies you may have, goals, or aspirations. Twitter is shaped by you the user so consider what content would add value to your life.
Once you’ve gotten comfortable with Twitter, its time to start building a following. Just you follow others, others may want to follow you. The best place to begin is by adding quality posts. What are you reading that may be of interest to others? What web sites are you visiting on a regular basis? Share those things that provide value to others and you will quickly create a large list of followers. Once you have a list, you can begin to utilize your list of followers much like you would a direct marketing house list.
Keep in mind that when you build a list you are creating value. This list, if comprised of individuals interested in your niche or company can translate into customers. There are a variety of techniques you can deploy to do this but one of the easiest is to encourage them to visit your site, by posting a link, and getting them to register or sign up. Attach an auto responder to the sign up and move them through the purchase cycle. If the list of followers is targeted and you can add something of value, then you and your customers will be pleased with the outcome.
If you haven’t already reached this conclusion, using Twitter is like have a direct dialog with prospects. Begin by offering something of value, gaining their trust and following. Once you’ve proven yourself as an expert or having authority in a given area, it’s time to promote products or services that help to solve a problem. Twitter is a great tool for building your online business and targeting prospective customers.
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