Author Archives: Marlene Voorhees

You spent a lot of time and money setting up your web presence. But if you don’t capitalize on the power of affiliate programs then you are not optimizing your investment. With today’s 3rd party management companies there is really no reason not to offer a state of the art affiliate program. They make it so easy. Imagine loads of people and web sites saying beautiful things about your company and your products. You’d pay them if they brought you real paying customers, right? One thing for sure, your competitors are. So you need to get with the program and set up some partner-based marketing. Continue reading →