Author Archives: Michael Gillen

How to Get Started on Web Marketing

I surmise that aim to understand a brief bit about web marketing. That is sensible, because otherwise why would you be checking this! Web marketing has developed into something massively popular lately, and it can now and then look like just about every single company out there is working with a social media agency in order to really widen their consumer base. Though, for those amongst us who do not have the funds to venture out and pay on a marketing firm, here is a simple introduction to the many domains of web marketing so you can find out what you need to do it is possible to attain your goals Continue reading

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How To Write A Press Release Like An Online Marketing Firm

I have written quite a few articles here at the online marketing firm which has decided to pay my bills, and, to spice things up, I’m bringing out my first theme week and I figured we would focus on the the most important and most-overlooked component of any communications plan: the press release. Often hastily written and rarely read, a good press release, is one of basic tenets of web marketing. And, chances are, if you’re writing a press release, you’re doing it work. Continue reading

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Social Media PR: A Beginner’s Guide Part Four: Effective Social Media Marketing Synergy

Public relations has come a long way since Edward Bernays got women to begin smoking cigarettes by co-opting the nascent feminist movement to declare that woman deserve the privilege to use tobacco in public in an orchestrated “freedom march” in the 1920′s. If a company were to try that today, somebody on Twitter or Facebook would call foul and start a nasty campaign against them. And woe be unto anyone who gets on the wrong side of a social media agency or online marketing firm. Continue reading

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Marketing with Social Media

Marketing with social media has become part and parcel of any marketing plans these days. However, not every marketing professional knows the best ways to launch a social media campaign. This is fine: the medium is still very new, so here’s a little primer on what to do when working with your social media. Marketing with social media is not terribly complicated, but it is something that you would have to learn. Continue reading

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How to Get Backlinks: The Search Engine Optimization Holy Grail

As important as optimizing your website is, it’s well known that getting backlinks is extremely important for search engine optimization, which is the most critical part of search engine marketing. Therefore, if you want your page to be highly ranked on Google (and who doesn’t, really), then you should do what you can to get as many high quality backlinks pointing toward your website. Continue reading

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