Author Archives: Marc Marseille

For centuries, stories have been used to persuade and captivate. Stories fascinate everybody irrespective of age or culture. For that reason they have the broadest appeal of any type of communication. There are countless reasons that explain why stories are so effective. One of their best uses is in marketing messages. Human nature has become conditioned through generations to mentally engage in stories easily. Marketing and advertising is about human emotions simply because all buying decisions derive from emotions and not reasoning. Continue reading →